US Premium Cosmetics Market

“US Premium Cosmetics Market Research Report and Forecast 2023-2028” provides a deep and thorough evaluation of the premium cosmetics market in the United States on the basis of type (Skincare, Hair Care, Fragrances & Perfumes, Sun Care, Baby Care, Bath & Shower, others), category (Conventional, Organic, Vegan, others) and distribution channel (Supermarkets/Hypermarkets, Specialty Retailers, Convenience Stores, Online and others). Premium cosmetics are high-end beauty products that contain the finest ingredients, including natural plant extracts, moisturizing oils, and antioxidants. They are more expensive than regular cosmetics, but they can provide superior results in terms of coverage, longevity, color payoff, and skin care. They are generally free from harsh chemicals and preservatives, such as sulfates, which makes them a great choice for the users with sensitive skin. Additionally, they are typically sold through specialty and department stores, and online retailers. They are available in a wide range of formulas and shades, ranging from natural to bold looks, that are often accompanied by a vast array of tools and accessories, including brushes, sponges, and applicators. They can be used for everyday looks, special occasions, and even for professional makeup applications. Additionally, they are also available with instructional videos and tutorials to help make the application easier.

The escalating demand for natural cosmetics and wellness beauty products among the masses majorly drives the US market. This can be supported by the increasing prevalence of numerous skin-related concerns, such as acne, atopic dermatitis, and rosaceous, that encourage consumers to adopt high-quality and reliable cosmetic products. Coupled with this, consumers are rapidly inclining toward premium cosmetics due to the rising awareness regarding premium ingredients and their substantiated efficacy, which is acting as another growth-inducing factor. Apart from this, the growing focus on product diversification and the introduction of premium and gender-neutral cosmetics are significantly supporting the market. In addition to this, the easy access to social media and the penetration of high-speed internet connectivity are acting as significant factors for brand awareness, thus impacting the demand for premium cosmetics. Additionally, the advent of personalized premium cosmetic products and the escalating investments by leading manufacturers for developing new product lines to expand a company's reach are creating a positive market outlook. Some of the other factors driving the market further include rapid digitization, the flourishing e-commerce industry and inflating disposable income levels.

Beginning with a global overview, the report explores the dynamics that have a strong influence on the US premium cosmetics market and can also impact its future growth. Taking 2022 as the base year, the report covers the historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends as well as pricing history. Growth inducing factors, market restraints and recent developments have also been analyzed in the report in order to provide deeper knowledge about the industry.

The report analyses the competitive structure of the US premium cosmetics industry and provides the profiles of major players operating in the market. The price margins for the products, along with the various success and risk factors for manufacturers, have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the US premium cosmetics industry along the parameters of Porter’s Five Forces model. This model examines the degree of competition in the US premium cosmetics industry by analysing the threat posed by new entrants and substitutes and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report, which highlights the strengths, weaknesses, opportunities and threats pertaining to the US premium cosmetics industry. Furthermore, the value chain analysis of the US premium cosmetics industry has also been covered in the report. This comprises all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution.

US Premium Cosmetics Market Key Segments

 By Type

• Skincare
• Hair Care
• Fragrances & Perfume
• Sun Care
• Baby Care
• Bath & Shower
• Others

 By Category

• Conventional
• Organic
• Vegan
• Others

 By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Retailers
• Convenience Stores
• Online
• Others

Key questions answered in the report include

• What is the historical and current scenario of the US premium cosmetics market?
• What are the trends and developments in the US premium cosmetics market?
• What is the market forecast of the US premium cosmetics market during 2023-2028?
• What is the price analysis and forecast of the US premium cosmetics market?
• What is the Porter’s five forces analysis of the US premium cosmetics market?
• What is the SWOT analysis for the US premium cosmetics market?
• What is the value chain analysis of the US premium cosmetics market?

The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the premium cosmetics industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analyzed and presented in the form of easily comprehensible charts, graphs and tables.