US Popcorn Market

“US Popcorn Market: Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast, 2023-2028” provides a deep and thorough evaluation of the US popcorn market. Popcorn is a healthy snack produced from exposed kernels to heat or microwaves; they thus explode into large fluffy masses. It is a healthy snack containing a low calorie and high fiber content. There are various additives, such as butter, pepper, salt and chili flakes, that are used to add flavor to these flaky puffs. It is a vital source of niacin, folate, thiamine, riboflavin, antioxidants, and vitamins. It offers numerous health benefits, such as low risk of diabetes, hypertension, heart disease, and weight loss, if consumed in moderation. In recent years, popcorn has gained popularity as it helps minimize depression, support healthy bone function, relieve constipation, control blood sugar levels, combat tumor cells, and reduce cholesterol levels.

One of the primary factors driving the market is the rising health consciousness among consumers. Additionally, the rising demand for convenient, healthy, and sustainably produced foods is creating a positive market outlook. Other than this, the growing popularity of plant-based proteins and the escalating demand for ready-to-eat (RTE) products that require less time to cook is escalating the product demand. In line with this, the rising number of commercial places, such as multiplexes, movie theatres, and stadiums, across the United States is propelling the market growth. Apart from these factors, the introduction of various flavors of popcorn, including caramel, sea-salted, olive oil and rosemary, white and chipotle aged cheddar, is fuelling the market growth. Furthermore, the easy accessibility of popcorns through online and offline stores is creating lucrative growth opportunities for the key players operating in the industry. Moreover, key players are focusing on mergers and acquisitions (M&A), enhancing product packaging, and social media campaigns to increase their overall sales and expand their consumer base. Other growth-inducing factors include expanding income levels of the masses, increasing penetration of the internet, and growing reliance on microwaves for less preparation time.

Beginning with a regional overview, the report explores the dynamics that have a strong influence on the US popcorn market and also impact its future growth. Taking 2022 as the base year, the report covers the historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends as well as pricing history. Growth inducing factors, market restraints and recent developments have also been analyzed in the report in order to provide deeper knowledge about the industry. 

The report analyses the competitive structure of the US popcorn industry and provides the profiles of major players operating in the market. The price margins for the products along with the various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the US popcorn industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the US popcorn industry by analysing the threat posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the US popcorn industry. Furthermore, the value chain analysis of the US popcorn industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution. 

US Popcorn Market Key Segments

Segmentation by Type

• Microwave Popcorn
• Ready to eat Popcorn

Segmentation by End User

• Household
• Commercial

The price margins for the products along with various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the US popcorn industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the US popcorn market by analyzing the threats posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the popcorn industry. Furthermore, the value chain analysis of the popcorn industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing and sales of the products, and their distribution.

Key questions answered in the report include

• What is the historical and current scenario of the US popcorn market?
• What are the trends and developments in the US popcorn market?
• What is the market forecast of the US popcorn market during 2022-2027?
• What is the price analysis and forecast of the US popcorn market?
• What is the Porter’s five forces analysis of the US popcorn market?
• What is the SWOT analysis for the US popcorn market?
• What is the value chain analysis of the US popcorn market?

The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the popcorn industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analyzed and presented in the form of easily comprehensible charts, graphs and tables.