Potato Chips Market

“Global Potato Chips Market - Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast, 2023-2028” provides a deep and thorough evaluation of the global potato chips market. Potato chips refer to the thin and crunchy snacks that are commonly consumed across the globe. They are prepared by slicing potatoes thinly and baking or deep-frying the slices to achieve a yellowish-brown color. It is often seasoned with salt and spices after frying, which results in improved taste and flavor. These chips are packaged and sold in air-tight plastic bags to retain their taste and texture. They are commonly available in a vast array of flavors, including tomato, cheese, barbeque, sweet chili and sour cream.

The global market is primarily driven by the increasing preference for convenient snack foods among the masses. This can be attributed to the hectic schedules and busy lifestyles led by working professionals, shifting dietary patterns of the masses and their inflating disposable income levels. In line with this, the widespread adoption of healthier alternatives of potato chips prepared with natural ingredients that are gluten-free and non-GMO verified is also creating a positive outlook for the market. The market is further driven by substantial growth in the organized retail sector on the global level, which is fostering the overall product uptake via online and offline channels. In addition to this, the rising investments by key players in the introduction of baked potato chips with reduced fat and calorie content are providing an impetus to the market. Some of the other factors that are contributing to the market growth include the deployment of automation in the production process and extensive research and development (R&D) activities.

Beginning with a global overview, the report explores the dynamics that have a strong influence on the potato chips market and can also impact its future growth. Taking 2022 as the base year, the report covers the historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends and pricing history. Growth-inducing factors, market restraints and recent developments have also been analysed in the report in order to provide deeper knowledge about the industry. On a regional basis, the report examines the potato chips market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. For each of these regions, the report studies the potato chips market in detail for the latest trends, outlook and opportunities.

Key Segments and Highlights of the Global Potato Chips Market 

• Historical and current scenario
• Trends and developments
• Impact of COVID-19
• Market forecast
• Price analysis and forecast
• Porter’s five forces analysis
• SWOT analysis
• Value chain analysis
• Market Breakup by Type
• Market Breakup by End-Use
• Market Breakup by Region
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa

• Key players        

The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the potato chips Industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analysed and presented in the form of easily comprehensible charts, graphs and tables.