GCC Indoor LBS Market

GCC Indoor LBS Market Overview:

The GCC indoor lbs market was worth US$ XX Billion in 2022, expanding at a CAGR of X% during 2017-2022. Looking forward, the market is projected to grow at a CAGR of around X% during 2023-2028, reaching a value of US$ XX Billion by 2028. Indoor location-based services (LBS) are advanced technologies primarily used to navigate and track resources and objects using digital devices within an enclosed space. They utilize geographic information obtained through wireless networks, including Wi-Fi, wireless local area networks (WLAN), global positioning systems (GPS), and microelectronic mechanical systems (MEMS). They provide smartphone users with customized data based on numerous factors, including current location, Bluetooth-assisted proximity services, and in-store product search. As a result, indoor LBS finds extensive applications in the defense, aerospace, retail, hospitality, healthcare, and transportation industries across the GCC countries.

The GCC indoor LBS market is primarily driven by the rising use of monitoring and navigation devices to track public activities and the increasing employment of local and home area networks. Moreover, the surging adoption of the Internet of Things (IoT) and the rising penetration of smartphones are positively influencing market growth. Besides this, the ongoing renovations of the existing infrastructure in the GCC region, such as skyscrapers, parks, shopping malls, and campuses as tourist destinations, have augmented the product demand. Additionally, the increasing adoption of indoor LBS for improving the marketing strategies of enterprises is another major growth-inducing factor. Furthermore, numerous workplaces and organizations are now reopening their office premises for employees with the installation of adequate preventive measures after the mandatory lockdowns imposed by governments of GCC countries due to the sudden outbreak of the coronavirus disease (COVID-19). In line with this, the growing need for careful monitoring of real-time social distancing measures through contact tracing of individuals in the office has augmented product demand. Apart from this, the rising investments in effective geo-marketing strategies by companies to target potential customers through their social media activities are propelling market growth. Other factors, including the increasing use of 3D platforms across various industries, increasing use of big data tools, cloud computing, and artificial intelligence (AI) for optimizing business processes, and the widespread use of geospatial data in the business and retail sectors, are also anticipated to drive the market further.

Beginning with a regional overview, the report explores the dynamics that have a strong influence on the GCC indoor lbs market and can also impact its future growth. Taking 2022 as the base year, the report covers historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends and pricing history. Growth inducing factors, market restraints and recent developments have also been analysed in the report in order to provide a deeper knowledge about the industry. On a regional basis, the report examines the GCC indoor lbs market in Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman and Bahrain. For each of these regions, the report studies the GCC indoor lbs market in detail for latest trends, outlook and opportunities.

The report analyses the competitive structure of the GCC indoor lbs market industry and provides the profiles of major players operating in the market. The price margins for the products along with the various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the GCC indoor lbs market industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the GCC indoor lbs market industry by analysing the threat posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the GCC indoor lbs market industry. Furthermore, the value chain analysis of the GCC indoor lbs market industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution. 

GCC Indoor LBS Market Segment Insights:

The GCC indoor lbs market has been analysed as followed:

By Solution Type:

• Analytics and Insights
• Campaign Management
• Enterprise Services
• Location and Alerts
• Maps
• Proximity Beacons
• Others
  • Automotive Services
  • Consumer Services
  • Location-based Advertising Services
  • Precision Geo-targeting
  • Secure Transactions and Redemptions
  • Others

By Technology:

• Context Aware Technology
• OTDOA and E-OTDOA
• RFID and NFC
• Satellite, Microwave and Infrared Sensing
• Others (Wi-Fi/WLAN, UWB, BT/BLE, Beacons, A-GPS, etc.)

By Application:

• Monitoring
• Navigation
• Tracking
• Analytics
• Others

By Vertical:

• Retail
• Transportation and Logistics
• Media and Entertainment
• Healthcare and Life Sciences
• Government and Public Buildings
• Aerospace and Defense
• BFSI
• Others

By Country:

• Saudi Arabia
• UAE
• Qatar
• Oman
• Kuwait
• Bahrain

Country-wise, the market has been segmented into Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman and Bahrain. Amongst these, Saudi Arabia represents the largest market, accounting for majority of the GCC region.

Competative Landscape: 

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Highlights of the GCC Indoor LBS Market Report:

• Historical and current scenario
• Trends and developments
• Impact of COVID-19
• Market forecast
• Price analysis and forecast
• Porter’s five forces analysis
• SWOT analysis
• Value chain analysis

Report Customisation:

The GCC indoor lbs market report can be customised as per your requirements. You can get in touch with our analyst, who will make sure that the report suits your research needs