Functional Drinks Market

“Global Functional Drinks Market: Global Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast, 2023-2028” provides a deep and thorough evaluation of the global Functional Drinks market. Functional drinks are beverages that keep the body hydrated while still providing a nutritional balance. It is a non-alcoholic drink that contains essential nutrients and bioactive compounds, including minerals, vitamins, antioxidants, amino acids, herbs, raw fruits, or vegetables. It helps boost the immune system, aids memory and heart health, assists in weight loss and improves the physical and mental health of the body. Functional drinks include energy drinks, dairy beverages, ready-to-drink tea and coffee, sports drinks, plant milk, fortified fruit drinks, and enhanced water. The regular consumption of functional drinks facilitates effective nutrient absorption and prevents gastrointestinal issues (GI), including diarrhea, constipation, and irritable bowel syndrome (IBS).

The global market is majorly driven by the rising popularity of energy and sports drinks. In line with this, the growing health concerns among the masses are significantly contributing to the market. Furthermore, heavy investments by major food and beverage companies are positively influencing the market across the globe. Moreover, the easy availability of wide varieties of energy drinks and fruit juices via online and offline organized retail channels is propelling the market growth. Besides this, the shift in consumers' preferences toward healthy and nutritious beverages is creating a positive outlook for the market. Several manufacturers are increasingly focusing on introducing innovative products, such as vegan, probiotic, and plant-based drinks, in the market. Additionally, a surge in the participation of people in sports and recreational activities is strengthening the product demand worldwide. Other factors, including increasing awareness about fitness and health, inflating disposable income levels, and the launch of products with fortified minerals, are also anticipated to fuel the sales of functional drinks.

Beginning with a global overview, the report explores the dynamics that have a strong influence on the fish oil market and can also impact its future growth. Taking 2022 as the base year, the report covers the historical market scenarios from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends and pricing history. Growth-inducing factors, market restraints, and recent developments have also been analyzed in the report in order to provide deeper knowledge about the industry. On a regional basis, the report examines the fish oil market in North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. For each of these regions, the report studies the fish oil market in detail for the latest trends, outlook, and opportunities. 

The report analyses the competitive structure of the fish oil market industry and provides the profiles of major players operating in the market. The price margins for the products along with the various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the fish oil market industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the fish oil market industry by analysing the threat posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the fish oil market industry. Furthermore, the value chain analysis of the fish oil market industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution. 

Key Segments and Highlights of the Global Functional Drinks Market 

• Historical and current scenario
• Trends and developments
• Market forecast
• Price analysis and forecast
• Porter’s five forces analysis
• SWOT analysis
• Value chain analysis
• Market Breakup by Type
• Market Breakup by End-Use
• Market Breakup by Region
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa

• Key players         

The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the Functional Drinks Industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analysed and presented in the form of easily comprehensible charts, graphs and tables.