European Wine Packaging Market

“European Wine Packaging Market Research Report and Forecast 2023-2028” provides a deep and thorough evaluation of the wine packaging market. Wine packaging refers to a protective covering that ensures freshness, safe storage, and a longer shelf-life of wines. Bottles, cartons, boxes, cans, barrels, kegs, drums, pouches, tetra packs, flexitanks, and intermediate bulk containers (IBCs) are some of the commonly used wine packaging solutions. These products can be manufactured using various materials, such as glass, plastic, wood, paper, paperboard, metals, and biodegradable items. Wine packaging is widely used to protect and preserve the quality of wines by preventing flavor migration, minimizing oxidation by air, and maintaining taste and odor. As compared to traditional packaging, wine packaging is durable, branded with an attractive design, and provides valuable information, such as manufacturing date, ingredients, and expiry.

The rising consumption of wine on various occasions, such as house parties, get-togethers, meetings, anniversaries, weddings, music festivals, and sporting events, is one of the primary factors driving the market growth in the region. In addition to this, the increasing demand for wines due to their various health benefits, such as lowering bad cholesterol, improving memory, and reducing the risk of cancer, depression, and cardiovascular diseases (CVDs), is acting as another growth-inducing factor. Furthermore, various initiatives by the European Union (EU), such as the common agricultural policy (CAP), to promote the production and export of wines are fueling the market growth. Additionally, the introduction of sustainable packaging that is lightweight and manufactured using biodegradable and recycled materials, such as plastic, paperboard, aluminum, and bio-based polyethylene (PE), is positively influencing the market growth. Along with this, the recent development of double-layered insulated wine bottles that are reusable and help maintain the temperature of the beverage for an extended period is facilitating the market growth. Moreover, the increasing demand for custom wine packaging that improves brand visibility, increase consumer awareness, and aid in business expansion is propelling the market growth. Other factors, including rising expenditure capacities of consumers, significant growth in the e-commerce industry, rising consumption of alcoholic beverages, and the introduction of augmented reality (AR) labels, are anticipated to drive the market growth.

Beginning with a regional overview, the report explores the dynamics that have a strong influence on the European wine packaging market and can also impact its future growth. Taking 2022 as the base year, the report covers the historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends and pricing history. Growth-inducing factors, market restraints and recent developments have also been analysed in the report in order to provide deeper knowledge about the industry. On a regional basis, the report examines the European wine packaging market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. For each of these regions, the report studies the European wine packaging market in detail for the latest trends, outlook and opportunities.

The report analyses the competitive structure of the European wine packaging industry and provides the profiles of major players operating in the market. The price margins for the products, along with the various success and risk factors for manufacturers, have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the European wine packaging industry along the parameters of Porter’s Five Forces model. This model examines the degree of competition in the European wine packaging industry by analysing the threat posed by new entrants and substitutes and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report, which highlights the strengths, weaknesses, opportunities and threats pertaining to the European wine packaging industry. Furthermore, the value chain analysis of the European wine packaging industry has also been covered in the report. This comprises all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution. 

European Wine Packaging Market Key Segments

Segmentation by Product

• Grape
• Non-Grape

Segmentation by Types of Packaging

• Glass Bottles
• Liquid Cartons
• PET Bottles
• Bag in Box
• Metal Cans

Segmentation by Packaging Material

• Glass
• Plastic
• Metal
• Paperboard
• Bio-Degradable Materials
• Others

Segmentation by Closure

• Natural Corks
• Aluminum Screw Caps
• Synthetic Corks
• Others

Segmentation by Bulk Packaging Type

• IBCs
• Flexitanks
• Drums
• Others

Segmentation by Accessories

• Boxes & Carriers
• Labels
• Others

Segmentation by Country

• Germany 
• France 
• United Kingdom 
• Italy
• Spain
• Others

The price margins for the products along with various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the European wine packaging industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the European wine packaging market by analyzing the threats posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the wine packaging industry. Furthermore, the value chain analysis of the wine packaging industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing and sales of the products, and their distribution.

Key questions answered in the report include

• What is the historical and current scenario of the European wine packaging market?
• What are the trends and developments in the European wine packaging market?
• What is the market forecast of the European wine packaging market during 2023-2028?
• What is the price analysis and forecast of the European wine packaging market?
• What is the Porter’s five forces analysis of the European wine packaging market?
• What is the SWOT analysis for the European wine packaging market?
• What is the value chain analysis of the European wine packaging market?

The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the wine packaging industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analyzed and presented in the form of easily comprehensible charts, graphs and tables.