European Wet Tissues and Wipes Market

“European Wet Tissues and Wipes Market Research Report and Forecast 2023-2028” provides a deep and thorough evaluation of the wet tissues and wipes market. Wet tissues and wipes are types of moist towelettes or wet towels that are specifically used for cleaning purposes. They are generally disposable wipes having a small to medium-sized moistened piece of non-woven cloth or paper. They are widely available in folded or individually wrapped forms for easy and convenient usage. Additionally, they are utilized for maintaining personal hygiene, and cleaning sensitive skin and surfaces. Besides this, they are also adopted across industrial settings as pre-impregnated industrial-strength cleaning wipes that comprise a powerful cleaning fluid that cuts through the dirt as the fabric absorbs the residue. They are widely used for cleaning several substances, such as grease, adhesives, acrylic sealants, epoxy, grime, oil- and water-based paints and coatings, silicone and acrylic sealants, and oil, in an effective manner.

The growing preference for personal hygiene among the masses majorly drives the European market. Along with this, the rising utilization of wet wipes in the medical premises to aid in preventing infections is significantly supporting the market. Besides this, the escalating awareness regarding the need for cleanliness on account of the rapid outbreak of coronavirus disease (COVID-19) is significantly impacting the wet tissues and wipes market across the region. Apart from this, the accelerating number of childbirths is influencing the demand for organically produced wet wipes and tissues that help in nourishing and protecting the gentle skin of infants, thus acting as a growth-inducing factor. This has encouraged leading players to heavily invest in introducing biodegradable and eco-friendly products, which are free from alcohol, artificial colors, harsh chemicals, or synthetic fragrances, thereby creating a positive market outlook. Some of the other factors driving the market include the easy product availability via online and offline organized distributed channels, the advent of home delivery models and the development of aggressive marketing strategies and innovative packaging solutions by various key players.

Beginning with a regional overview, the report explores the dynamics that have a strong influence on the European wet tissues and wipes market and can also impact its future growth. Taking 2022 as the base year, the report covers the historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends and pricing history. Growth-inducing factors, market restraints and recent developments have also been analysed in the report in order to provide deeper knowledge about the industry. On a regional basis, the report examines the European wet tissues and wipes market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. For each of these regions, the report studies the European wet tissues and wipes market in detail for the latest trends, outlook and opportunities.

The report analyses the competitive structure of the European wet tissues and wipes industry and provides the profiles of major players operating in the market. The price margins for the products, along with the various success and risk factors for manufacturers, have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the European wet tissues and wipes industry along the parameters of Porter’s Five Forces model. This model examines the degree of competition in the European wet tissues and wipes industry by analysing the threat posed by new entrants and substitutes and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report, which highlights the strengths, weaknesses, opportunities and threats pertaining to the European wet tissues and wipes industry. Furthermore, the value chain analysis of the European wet tissues and wipes industry has also been covered in the report. This comprises all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution. 

European Wet Tissues and Wipes Market Key Segments

Segmentation by Technology

• Spunlace Technology
• Airlaid Technology 
• Wetlaid Technology
• Spunlaid Technology
• Others

Segmentation by Application

• Personal Care 
• Household
• Industrial 
• Commercial

Segmentation by Distribution Channel

• Online
• Offline

Segmentation by Country

• Germany 
• France 
• United Kingdom 
• Spain
• Others

The price margins for the products along with various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the European wet tissues and wipes industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the European wet tissues and wipes market by analyzing the threats posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the wet tissues and wipes industry. Furthermore, the value chain analysis of the wet tissues and wipes industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing and sales of the products, and their distribution.

Key questions answered in the report include

• What is the historical and current scenario of the European wet tissues and wipes market?
• What are the trends and developments in the European wet tissues and wipes market?
• What is the market forecast of the European wet tissues and wipes market during 2023-2028?
• What is the price analysis and forecast of the European wet tissues and wipes market?
• What is the Porter’s five forces analysis of the European wet tissues and wipes market?
• What is the SWOT analysis for the European wet tissues and wipes market?
• What is the value chain analysis of the European wet tissues and wipes market?

The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the wet tissues and wipes industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analyzed and presented in the form of easily comprehensible charts, graphs and tables.