Alcoholic Drinks Market

“Alcoholic Beverage Market: Global Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast, 2023-2028” provides a deep and thorough evaluation of the alcoholic beverage market. An alcoholic beverage is made using ethanol and fermented grains, sugar, and fruits. Some of the alcoholic drinks include beer, wine, whiskey, rum, gin, vodka, and brandy. Amongst these, beers and spirits are manufactured by fermenting rye and barely, whereas ciders and wines are made using a fermented fruit base. The flavor and content of the beverage are affected by how long it is aged and the container in which it is fermented. As a result, alcoholic beverages are extensively consumed as recreational and rejuvenating drinks.

The alcoholic beverage market is primarily driven by the rising socialization trend and rapid urbanization across the globe. In line with this, the increasing consumer expenditure power has significantly surged the demand for premium and super-premium alcoholic beverages to represent class and sophistication. Additionally, the rising number of wineries and breweries across the globe and the rapid advancements in the manufacturing of alcoholic beverages are providing a considerable boost to the market growth. Apart from this, shifting consumer preferences toward experimentation with various flavored alcohols and mixed beverages is accelerating the market growth. Besides this, the increasing trend of parties among the young and working populace has surged the demand for beer and other alcoholic beverages, which represents another growth-inducing factor. Other factors, such as the rapid expansion of the food and beverage (F&B) industry, improving retail and distribution channels, rising cross-cultural influence on drinking habits, and the rising use of alcoholic beverages across restaurants and cafes to make innovative cocktails, are creating a positive outlook for the market.

Beginning with a global overview, the report explores the dynamics that have a strong influence on the alcoholic beverage market and can also impact its future growth. Taking 2022 as the base year, the report covers the historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends and pricing history. Growth inducing factors, market restraints and recent developments have also been analysed in the report in order to provide deeper knowledge about the industry. On a regional basis, the report examines the alcoholic beverage market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. For each of these regions, the report studies the alcoholic beverage market in detail for latest trends, outlook and opportunities. 

The report analyses the competitive structure of the alcoholic beverage industry and provides the profiles of major players operating in the market. The price margins for the products along with the various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the alcoholic beverage industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the alcoholic beverage industry by analysing the threat posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the alcoholic beverage industry. Furthermore, the value chain analysis of the alcoholic beverage industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution. 

Segmentation by Product Type: 

• Beer            
• Wine                        
• Spirits
• Others    

Segmentation by Distribution Channel:

• Supermarket/Hypermarket
• Convenience Stores
• Food Service
• Others 

Segmentation by Packaging Type: 

• Glass Bottles
• Tins
• Plastic Bottles
• Others 

Segmentation by Region:

• Asia-Pacific
• Europe
• Latin America
• North America
• Middle East & Africa

Competitive Landscape:

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of the leading players operating in the market are:

• Bacardi        
• Boston Beer              
• Brown-Forman        
• Miller Coors
• E & J Gallo
• Constellation Brands
• Pernod Ricard
• Pabst Brewing     
• Treasury Wine Estates   
• Beam-Suntory
• Mast-Jaegermeister 

The price margins for the products along with the various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the alcoholic beverage along the parameters of the porter’s five forces model. This model examines the degree of competition in the alcoholic beverage by analysing the threat posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. Swot analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the alcoholic beverage. Furthermore, the value chain analysis of the alcoholic beverage has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing and sales of the products, and their distribution.

Highlights of the Alcoholic Beverage Market

• Historical and current scenario
• Trends and developments
• Impact of COVID-19
• Market forecast
• Price analysis and forecast
• Porter’s five forces analysis
• SWOT analysis
• Value chain analysis

The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the alcoholic beverage. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analysed and presented in the form of easily comprehensible charts, graphs and tables.